Lawyers as Leaders - Leading Women Lawyers

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A New Way to Connect with Web Savvy Clients

The constant challenge facing the majority of businesses (myself included) is how to win more leads and clients. Put yourself in potential clients shoes – it’s confusing to say the least, how do you choose the best lawyer for the job? If you ask friends and family, whose judgement and recommendation do you listen to?

It is a well-known fact that we all have different convincer strategies when it comes to making important decisions. Robert Caldini’s book The Psychology of Influence and Persuasion talks about the power of social proof i.e. following the crowd. Increasingly rather than rely just on word of mouth, people are looking to Google and the web to research, provide solutions and source their professionals. Newly launched in Yorkshire UK, Legal and Financial 100 http://www.legalandfinancial100.co.uk reflects the changing pattern of buyers and could help increase your potential in reaching those web savvy clients and bring a different dimension to your marketing.

Founder Tim MacLean, himself a lawyer is clear "The aim of Legal and Financial100 is to act as an exclusive 'one stop shop' for people seeking legal and financial advice. It will bridge the gap between professionals and potential clients by helping people to find the most qualified specialists in the field they require”.

The model is attractive for both lawyers and potential clients. From the clients perspective it simplifies and streamlines the vexed question of who to use.

From a busy lawyers perspective it is attractive for a variety of reasons. If you hate networking or are just plain too busy, why not have a 3rd party concentrating on lead generation? Solo practitioners and entrepreneurial lawyers have been quick to see the advantages - it raises their profile and builds a following providing a different lead and income stream. Interestingly Damon Armitage – Legal and Financial 100 ‘s business development director reports that a significant number of members are women lawyers, who see the model supporting them in their quest to gain recognition - both from their firms and the outside world.

Callers are initially interviewed by Legal and Financial staff not only to verify, but also to maximise the opportunity to add value and of course to cross sell to benefit members – 100 lawyers and 100 financial services hence the name!

It is also intended that the members build a network between them, to support and exchange information - a key benefit that Damon is keen to promote.

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Until next time and best wishes

Jane Wintringham

Leading Women Lawyers, Develop4choice, 20 Thornfield Road, West Park, Leeds LS16 5AR, United Kingdom
Tel 0113 305 3604 | Email: info@leadingwomenlawyers.co.uk