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Use Joint Ventures to raise your Visibility, Credibility and Profitability
Are you
looking to raise your visibility, credibility and profitability?
One way to do that is to forge links with other interested parties or
organisations. With your target audience in mind plan to host joint
events or ventures. By doing so you gain access to that organisations
membership - who might be otherwise difficult to reach.
In Yorkshire there is a thriving network of business women called
Forward Ladies
http://www.forwardladies.com. A number of law firms have seized the
initiative and joined forces with the forward ladies network. The firm’s
host free drops in surgeries on a variety of topics from family law to
employment law showcasing their talent as well as gaining valuable
publicity.
Another Yorkshire firm has chosen to host events for the local Women in
Management CMI group. For the cost of the room, teas/ coffees and
biscuits that firm gains the chance not only to showcase their offices,
but also to brief WIM members for 20 minutes on topical aspects of the
law. The next event will cover the topic of “Redundancy from a Managers
and Individuals Perspective”.
On that occasion I have taken the opportunity to showcase myself and
business by delivering a talk on how to “Revitalise and Recession Proof
Your Career"
Action steps
-
Research
the organisations or networking groups that your target audience
belongs to.
-
Approach
those organisations and suggest a joint venture/ event .
-
Realise
that whilst only a small number may attend the actual event what you
have gained is access and exposure to the target audience – and also
that organisation's endorsement.
-
Gather
the attendees details so that you can keep in touch- invite
attendees to subscribe to your newsletter, or offer to send them a
copy of your powerpoint slides.
-
Keep in
touch! Follow up, start and maintain those business relationships
which will strengthen your network raising your visibility and
credibility within your firms as well as outside.
Until next
time and best wishes
Jane
Wintringham
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